5 Ways You Can Build Links Like a PR Pro
or years, I’ve been saying that public relations practitioners should make the best search engine optimization professionals. In fact, I even wrote about it 10 years ago. Little has changed since then. The premise is simple: Search engines like quality links. Public relations professionals work every day to get their clients mentioned in the press. In most cases, the press will provide links in these mentions. These links are far more valuable than any links you can get from other sources. Building links is the hardest part of search engine optimization (I’m sure some will argue after me on this point – well, prove me wrong). So if public relations professionals can do the hardest part of SEO, they should be the best SEOs. But with few exceptions, they aren’t. https://outreached.org There are many reasons that PR folks don’t like SEO. They think it’s just for techies; they don’t want to be seen as an SEO; but mostly they don’t realize the value links can have for their clients or organizations. But many PR professionals are changing their attitude toward SEO and embracing search. Others, though, are happy to pitch away, worrying more about the ink than the link. But as a search engine marketer, you have an advantage. You can do what PR professionals do, even if they can’t do what you do. Here are five ways you can build links using the time-worn media relations techniques that have been practiced for years by PR pros.